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Back in March, I wrote about the brewing trade war threatening to hit Harley-Davidson harder than most companies.
Europe accounts for almost 20 percent of Harley-Davidson's motorcycle shipments.For a company facing a range of challenges, from unfavorable customer demographics to changing consumer tastes, getting caught in a trade war can't possibly be making life easier for MoCo executives in Milwaukee.It's not very easy to pin down movements in the price of steel because unlike gold, for example, there is not a single widely traded futures contract.Harley is getting squeezed from both sides.The company increased its market share in Europe in the 601 did the dayton flyers win today cc and up class from.1 percent.4 percent year over year.
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The ZillaCash rewards program is very straightforward - if you have a RevZilla account, you may already be taking advantage of ZillaCash rewards.As the chart below shows, Harley has made slow but steady progress toward that goal, increasing international shipments.5 percent in the time period covered by this chart.Earn and redeem ZillaCash credit automatically with each order - no fine print, no strings attached, and no hoops to jump through to cash.For Harley-Davidson, the tariff is a direct blow to a key part of the company's strategy.How much will steel prices hurt Harley-Davidson?Tariffs on steel and aluminum.