Finally, each time a sparks cardholder shops at M S a penny will be donated to their chosen charity.
Unfortunately global-scale brands often see a conflict between being relevant on a larger scale and being in sync with the local community.
Photograph: M S/PA, when registering, members give details of their hobbies and interests such as fashion, sport and cooking which determine the types of offers xmas gift ideas for me or discounts they receive, for example 10 off fresh flowers or a bottle of Prosecco to go with a meal.Sparks will empower store managers to get to know their customer base on a first name basis once again and thats one of the most important KPIs on this project.He is keen to establish Sparks as a new relationship model rather than a generic loyalty card.People are tired of receiving untargeted, irrelevant price offers grand sierra resort coupon code and we wanted to address this in a ground-breaking way with Sparks, he insisted.It isnt about old or young, this can be ageless.On signing up, members are encouraged to share their interests, so pixel quest 2 the lost gifts that the benefits they will receive match the products and areas they like the most.M S claims that Sparks, which will launch nationwide on 22 October, will go beyond the generic discount nature of loyalty schemes in order to offer its customers life-enhancing rewards.The launch of Sparks follows the billions of pounds spent by the chief executive of M S, Marc Bolland, on the redesign of products, stores, supply chain logistics and the firms website to address decades of underinvestment.
Each time they shop they will earn 10 points (or sparks, as the scheme calls them) per purchase, plus 10 sparks for every 1 spent.
Sparks members club card will tailor-make offers to suit customers hobbies, as well as offer points on every shop.
Sparks members who reach 3,000 points will be offered priority access, which could include a first preview of new season ranges or a chance to access in-store sales earlier than non-members.
Its a two-way relationship: members tell us what they enjoy, select their own tailored offers and are rewarded for sharing their views.
I want consumers to be the voice of Sparks and really talk about how the club is working for them.The retailer already operates a points-based loyalty scheme for customers holding M S Bank credit or debt cards.However, under the new scheme, members build up Sparks points every time they shop (in store and online depending on how much they spend, and also for writing product reviews and shwopping, handing over unwanted clothing (which then goes to Oxfam) when buying brand new.More than just a loyalty scheme.There is also a 25 sparks reward for members who post product reviews and 50 sparks for customers who use the M S sustainable Shwop service.But despite the challenge of convincing customers to put yet another plastic branded card in their pockets, he is confident that Sparks digital approach will make it a long-term winner.Last year it switched the M S website from an Amazon platform to one of its own, which it claims has given it better customer insight to help exploit its traditionally strong UK base.